Case Study

Voicea.

Make every word count.

The marketing platform behind an AI meeting assistant.

Voicea / Website and campaign design for EVA.

The engagement

AI TECHNOLOGY / MARKETING PLATFORM

What we did

Website UI and UX
WordPress
Campaign pages
Salesforce integration
Email design
SendGrid automation

Voicea’s EVA was designed to make meeting information more useful. Bringing that product to market needed another kind of system: a website that explained it, campaign pages that supported demand and a connected route for following up. That was our brief.

Originally delivered by 0707, beginning in 2019.

01 / THE CHALLENGE

Explain the product and support the launch.

An AI meeting assistant was a new proposition for many prospective customers. Voicea needed to communicate the value clearly and support marketing activity under tight deadlines. The engagement focused on the website and marketing operation around EVA, rather than development of the AI assistant itself.

02 / THE PLATFORM

Build the campaign capability with the website.

We began with UI and UX consulting, custom website design and backend engineering. WordPress was configured to support multiple marketing landing pages. That publishing foundation gave the team a way to develop campaign experiences alongside the main product story.

The design in detail

EVA’s website connects product explanation with trial and demo actions.

03 / THE CONNECTIONS

Carry interest into follow-up.

Lead capture connected to Salesforce, while email and newsletter design supported communications. SendGrid email automation added another part of the campaign workflow. Traffic analysis and performance improvements continued as the website moved into use.

The outcome

What changed

A product story connected to a marketing operation.

The engagement brought website design, publishing, campaign pages and follow-up systems together. It gave Voicea a digital platform around its product and a technical partner as marketing requirements developed.

Clearer presentation

A custom marketing website for the EVA proposition.

Campaign publishing

WordPress-backed landing pages for marketing activity.

Connected follow-up

Salesforce lead capture and SendGrid email automation.

CLIENT PERSPECTIVE

“Working with Superfactor … gave me a whole new insight on optimism. We got way more than our money’s worth.”

Cory Treffiletti

CMO, Voicea

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