The engagement
AESTHETIC CARE / DIGITAL EXPERIENCE
What we did
- Experience strategy
- Provider profiles
- Booking integration
- Osano consent management
One national brand. Every local journey.
SkinSpirit’s digital experience brings a national network of clinics into focus, one local decision at a time. Our ongoing design and engineering work connects treatment discovery, clinic information, provider expertise and booking, while giving the brand room to educate, launch campaigns and keep improving.
01 / THE CHALLENGE
A national experience. A personal decision.
Visitors arrive with different questions: which treatment might suit their goals, who they can trust and where to book nearby. The experience needed to connect those questions rather than leave them in separate parts of the site. The work has evolved from the original website into a continuing programme of design and engineering improvements.
02 / DISCOVERY
Find a treatment without knowing its name.
The redesigned navigation gives a broad treatment offering a clearer structure. Visitors can explore treatment categories, browse by benefit or start with a consultation. A filterable catalogue then helps them narrow the options without losing the route to booking.
03 / LOCAL JOURNEYS
Make a large network feel close to home.
Location discovery moves from a nationwide directory to a specific clinic. The location experience brings photography, address, contact details, hours and booking together, so visitors can move from browsing the brand to planning a visit with the right local team.
04 / PEOPLE
Put expertise behind every next step.
The provider experience makes the people behind the brand easier to discover. A filterable expert directory leads into individual profiles with portraits, credentials, biographies and location-specific booking links. The path connects personal reassurance with a practical next step.
05 / CONNECTED BOOKING
Carry the local context into booking.
Booking is part of the journey, not an unrelated final link. The location selector helps visitors choose a nearby clinic before handing them into the external Zenoti booking experience. Clinic and provider pages also provide direct routes, keeping the next step close to the information that prompted it.
06 / THE GLOW GUIDE
Turn inspiration into a useful place to start.
The Glow Guide creates a more editorial route into treatment discovery. Goal-led cards bring related services together, while client and provider videos add a human voice. Promoted from the homepage and announcement bar, it connects a campaign moment with deeper exploration and a consultation.
07 / THE PLATFORM
Thoughtful details beyond the visible page.
The ongoing work also reaches the systems around the experience: CMS publishing, enquiry workflows, maintenance and consent management. Osano preference controls make cookie choices available within the site, with distinct categories and a way to revisit those choices as people browse.
08 / THE NEXT EVOLUTION
Give treatment decisions more room to breathe.
The next treatment-page design brings the information into a clearer sequence: an introduction, treatment details, the consultation journey, preparation, expert guidance and frequently asked questions. The responsive design is complete in Figma and is shown here as a preview ahead of implementation.
The outcome
What changed
More than a redesign. A connected experience.
The work connects the visible experience with the systems behind it: discovery, local information, booking, campaigns and publishing. It continues beyond launch, with practical improvements that help the website evolve alongside the business.
Clearer discovery
Navigation, treatment discovery, clinic pages and provider profiles connect the customer journey.
Connected journeys
Local booking routes, the Glow Guide and video storytelling turn interest into a practical next step.
Continual evolution
Consent controls, publishing and ongoing support keep the platform moving, with the next treatment-page design ready for implementation.
CLIENT PERSPECTIVE
“Very enlightening and enriching for us. They are hands down the best agency we have ever worked with.”
Allyson Campa
VP Marketing, SkinSpirit
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