Case Study

Webex Ahead.

Ideas that connect.

A platform for the next world of work.

Webex Ahead / An editorial home for the changing world of work.

The engagement

ENTERPRISE TECHNOLOGY / THOUGHT LEADERSHIP

What we did

UX collaboration
Website engineering
WordPress CMS
Publishing
Website support

Webex Ahead needed a place for ideas about how people work, collaborate and lead. The assignment brought editorial design and website engineering together, in collaboration with AKQA and the Webex team, to make those ideas accessible through a focused publishing experience.

Originally delivered by 0707 in collaboration with AKQA and Webex’s internal design team.

01 / THE CHALLENGE

Give thought leadership a useful home.

The initiative brought different voices and formats together around the future of work. Its website needed to help people discover relevant thinking without the interface competing with it. At the same time, the publishing team needed a platform that could support an evolving editorial proposition.

02 / THE COLLABORATION

Bring the design intent through into delivery.

Working with AKQA and Webex’s internal design team, we contributed to the UX and engineered the WordPress website. The design favored generous space, clear hierarchy and accessible content journeys. Our role connected that creative direction with the templates and publishing structure required to run it.

The design in detail

Large editorial moments introduce the platform’s ideas and contributors.

Story discovery brings different perspectives into one publishing experience.

03 / THE PLATFORM

Build for the next story as well as the first.

The CMS provided a foundation for publishing beyond the initial launch. Website engineering and ongoing support helped the editorial experience remain usable as content developed. The engagement shows how agency collaboration can work when design, implementation and operational needs stay connected.

The outcome

What changed

An editorial platform built for contribution.

Webex Ahead brought the initiative’s thinking into a coherent web experience. Collaborative UX work, WordPress engineering and support connected the editorial ambition with a platform the team could continue to use.

Collaborative delivery

UX developed with AKQA and Webex’s internal design team.

Publishing foundation

WordPress engineering supporting the editorial experience.

Continued support

Website support extending the delivery relationship.

CLIENT PERSPECTIVE

“Superfactor’s expertise has proved vital … Their knowledge, quality and ability to deliver under aggressive deadlines is unparalleled.”

Kris Rangarajan

Leader, Webex Ahead Thought Leadership

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